Back in July 2009, this author helped break the story of Lexus’ filing of CT 200h, CT 300h and CT 400h trademarks. The CT 200h, of course, went on sale worldwide as the brand’s entry level model in early 2011, but the larger-engined, more powerful variants remain nothing more than grist for the rumor mill. As recently as late June 2012, GoAuto‘s Haitham Razagui wrote that
Another likely unveil for Paris is a hot hatch variant of the CT200h and (Lexus Australia marketing manager Peter) Evans revealed its arrival is “a matter of when rather than if – or rather when and what because there are a few alternatives”.
“I am quietly optimistic based on the feedback and the whispers I’ve had,” he said.
Yet, the late September thru mid-October 2012 Paris Motor Show came and went with nary a sighting of a CT 300h, and it was left to the ES 300h to mark the Lexus-badged debut of the 2AR-FXE 2.5-liter, 4-cylinder, 200 total system horsepower engine and P314 continuously variable transmission hybrid powertrain. And, even as word of IS 300h and GS 300h trademark filings came from Australia, ominous signs started coming regarding the earlier CT 300h trademark. The Legal Force Trademarkia and Trademarks 411 websites both describe the CT 300h and CT 400h trademarks as “dead”. We should note, though, that the Trademarks 411 site’s Frequently Asked Questions: Trademark Filing page states that
US trademarks can last forever as long as the trademark is being used in commerce and defended against infringement. However, for a trademark registration to remain valid, a Statement of Use must be filed: (1) between the fifth and sixth year following registration and (2) within the year before the end of every ten-year period after the date of registration.
A pivotal figure in this story remains Haitham Razagui of Australia’s GoAuto, for earlier this month he chatted with Lexus International general manager Andrew Kirby and brings bad news for those of us hoping for a Lexus CT hybrid hot hatch:
Lexus has ruled out launching a more powerful version of its popular CT200h hybrid hatchback for the time being – even post-facelift – despite customer requests from around the world, including Australia…Lexus International general manager Andrew Kirby suggested enthusiasts will have to wait more than five years for a hot hatch to materialise.
The hot hatch could be a low priority in the Japanese luxury brand’s product development department because it is busy finalising the all-new IS sedan ahead of its launch next year, putting the recent LF-CC coupe concept into production (as the RC 350) and coming up (with) the (NX) compact SUV.
“There is no potential” for a more powerful CT in the medium term, said Mr Kirby.
Asked if there was scope for a hot CT to be introduced at the model’s mid-life facelift stage, Mr Kirby said: “(in the) next 3-5 years, probably not; after that then yes”.
“We have certainly had that request from customers and that is something we are continuing to investigate … we recognise that many markets around the world have asked us for a more powerful CT.
“The car looks the part and the suspension and driving feeling is sporty so we agree there is potential for (a hot CT) but we can’t deliver on that quite yet.”
A hot hatch would arguably form a cornerstone for Lexus as it moves away from its conservative image and repositions itself as a more design-led, driver-focussed brand.
In other words, don’t expect a CT 300h for the current generation of CT hatchback, but there may well be one for its 2nd-generation successor (perhaps with an additional sedan body style to rival the upcoming Audi A3 sedan and serve as a de facto replacement for the current HS 250h?) Notice, though, that, expansive and specific as Andrew Kirby was on the subject of a more powerful hybrid CT, he “would not confirm speculation that Lexus is considering turbocharged four-cylinder engines for its future products.” Does this leave the door open for a non-hybrid CT 200t hatchback powered by the upcoming 3AR-FTE or 3AR-GTE 2-liter 4-cylinder turbocharged engine expected to make its Lexus-brand debut in the upcoming NX 200t sub-RX, RAV4-derived crossover SUV? This author certainly hopes so, as a much-needed Volkswagen GTI rival. Better yet, why not an all-wheel-drive non-hybrid and manual transmission CT F as an Audi S3 rival? Let’s be very clear that Lexus has confirmed nothing of the sort (nor have the CT 200t and CT F names even been trademarked, to our knowledge), but consider this a show of support for such a CT “hot hatch” to appear in the future…