What do you get when you put a talented photographer, a competition race car driver, a super model and a Lexus supercar together? You get this!
“The Hard Way” is Lexus’ latest ad campaign to showcase the unthinkable and unimaginable, possible. Lexus is committed to their pursuit and pursuing the impossible is making dreams become reality. This latest Lexus spot showcases the Pearl Yellow LFA doing circles around 2011 Sports Illustrated Swimsuit supermodel Rianne ten Haken. Piloting the LFA is legendary rally car driver and drifter, Rhys Millen and the director behind the scenes is the talented Yu Tsai, renowned fashion photographer. Sure it’s easy to make any ordinary car commercial, but Lexus likes to do it “The Hard Way”. Find out more: www.lexus.com/thehardway
EDIT: Coincidentally, our friend Kevin R.E. Watts at TLE was thinking along the same lines. Talk about simultaneous thinking! Great minds think alike, that’s for sure!