FWA 2010 People’s Choice Winner: Lexus Dark Ride

Lexus' 'Dark Ride' Interactive Film 001The votes are in and its official, “Lexus Dark Ride” has won the Favourite Website Awards’ People’s Choice Award for 2010! The “Dark Ride” is an interactive short film showcasing the upcoming 2011 Lexus CT 200h. This unconventional marketing campaign has been instrumental in gaining new interest in this new five door premium compact hybrid hatch. With our help, Lexus was able to achieve top honors in this category. Congratulations to Lexus and their partners for their victory!

CT 200h Official Info: Darker Side of Green

Our CT 200h Reviews:

Flipside909: Lexus CT 200h: The Green Hatch

Jruhi4: Lexus CT 200h: A Drive on two continents

Source: TheFWA

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