The 2013 Toyota, Lexus and Scion “launch list” gets tweaked yet again!

number_9_answer_3_xlargeAnother day, another set of teaser hints and pronouncements over what new or revised vehicles Toyota, Scion and Lexus will introduce during the 2013 calendar year. First, on 11 September 2012, Toyota Division U.S.A. group vice president and general manager Bill Fay predicted that “seven, exciting all-new or updated Toyota and Scion vehicles (will be unveiled) in 2013″. Then, on 3 January 2013, Toyota Motor Sales, U.S.A. President and Chief Executive Officer Jim Lentz stated that “Nine all-new or significantly updated models (will be unveiled)”…Beginning this month with RAV4, followed later this year by the Lexus IS and Scion tC, just to name a few. Now, on the sidelines of the International CES (Consumer Electronics Show) in Las Vegas on Monday 7 January, The Detroit News‘ David Shepardson cites senior vice president for automotive operations at Toyota Motor Sales USA Bob Carter as saying that

Toyota plans 9 new vehicle launches for 2013 — including five for its Toyota brand, one for Scion and three for Lexus, after 12 new or refreshed models in 2012.

Twelve new or refreshed models in 2012? Wasn’t it 19? Well, the 19 for 2012 consisted of 12 Toyotas, 6 Lexus and one Scion, so it seems Carter was only referring to Toyotas. So, if we work from the third set of clues given by a high-ranking Toyota official in less than 4 months, plus our previous sleuthing and that of other pundits, the list would consist of the

Toyota Highlander – All-new 3rd-generation. This time, we’re combining all variants of the Highlander, hybrid and non-hybrid alike, into one entry.

Toyota Tundra – More likely a semi-extensive second mid-life facelift for the current 2nd-generation model, as opposed to an all-new 3rd-gen.

Toyota Corolla – All-new 11th-generation, expected as a sedan only, with the Matrix hatchback variant failing to see a third generation.

Toyota 4Runner – A mid-life refresh to the current 5th-generation model originally launched in September 2009.

Toyota Sequoia – As with the Tundra, an extensive second facelift for the current 2nd-generation model, as opposed to an all-new 3rd-gen. If this is pushed back to the 2014 calendar year, then Toyota was counting hybrid and non-hybrid versions of the Highlander separately after all.

Lexus IS – All-new 3rd-generation, officially confirmed to debut in just over a week at the 2013 Detroit Auto Show.

Lexus GX – A mid-life facelift for the current 2nd-generation that originally debuted in November 2009.

Lexus NX – Believed to debut at one or more of the major fall 2013 auto shows (Frankfurt, Tokyo or Los Angeles), Lexus’ newest model line is a compact crossover SUV smaller than the brand’s most popular model, the RX. Like the latest Toyota RAV4 from whence it’s expected to derive, the NX 200t and NX 300h launch (from public introduction to press preview to on-sale date) will probably encompass two calendar years.

And the Scion? It is interesting to note that Bob Carter is confirming our notion of a single new or refreshed model for the brand for 2013, as opposed to Automotive News‘ insistence on two new models. While Jim Lentz tells us to expect nothing more than a mid-term refresh for the current 2nd-generation tC, is Scion really going to celebrate it’s 10th anniversary only with something so anticlimactic? Or did he misspeak, leaving us to hold out hope for a new-generation 5-door hatchback instead? Well, if Scion once misidentified the FR-S manual transmission code on its press preview materials, perhaps they also erred in identifying their big news for 2013.

Besides reporting Bob Carter’s clues regarding the 9 new models for this year, David Shepardson also obtained the first official confirmation we’ve seen that

…the new (Furia) concept Toyota will show at the North American International Auto Show will be the basis — at least in part — for the new Corolla…

“You’ll see the concept of the Corolla,” Carter said, saying it will have “some of the elements” of what the new Corolla will look like. “We’re looking at styling of the vehicle in a way for the youth of today. Corolla has always been a youth car.”

Ummm…did he really say that with a straight face?

7 or 9? The other 2 new Toyota…er…Lexus models for 2014

AddSlipsBack in 17 November 2010, a Toyota RAV4 press release concluded by informing us, in an almost throwaway fashion, that “by the end of 2012, Toyota will add seven all new (not next-generation) hybrid models to its portfolio”. We scrambled to figure out what they were, and 2 days later, the first of our Informed Speculation stories was posted. Right about that same time, our co-editor Flipside909 stumbled upon a Yahoo News/AFP story stating that Toyota would, in fact, release 11 new hybrids by the end of calendar year 2012. This was confirmed by Automotive News‘ Hans Greimel on 22 November 2010, and, the next day, our sequel Informed Speculation story appeared.

Flash forward just over 2 years, and history repeats, in a manner of speaking. On 11 September 2012, a Toyota USA news release announcing a new ad and communications tagline cited Toyota Division group vice president and general manager Bill Fay’s prediction that “seven, exciting all-new or updated Toyota and Scion vehicles (will be unveiled) in 2013. We deliberately waited to comment on this until after the November/December 2012 Los Angeles Auto Show (the last major show of the 2012 calendar year), and the resulting story was our first for 2013. Two days later, another Toyota USA Newsroom press release, the December 2012 and Year-End Sales Conference Call Notes, revised this to

Nine all-new or significantly updated models…Beginning this month with RAV4, followed later this year by the Lexus IS and Scion tC, just to name a few

in the words of Toyota Motor Sales, U.S.A. President and Chief Executive Officer Jim Lentz.

So, what are the two extra models? Jim Lentz made it crystal-clear that one of them is the new, 3rd-generation Lexus IS, which will debut in a little over a week. Rather than get into particulars here, we refer you to the Front Page of the my.IS website, where yours truly has been writing, and will continue to do so, on what we know so far in advance of the 15 January 2013 reveal. The other is, we predict, the Lexus GX mid-life facelift, given that the brand’s mid-range SUV usually marches in lockstep with its Toyota 4Runner sibling, and that one is widely believed to receive its own refresh later this year. That GX facelift should make it the latest Lexus to receive the trademark spindle grille.

And what about Lexus’ upcoming compact crossover NX line? While it is believed to see the light of day at one or more of the major 2013 fall auto shows, namely Frankfurt (press days Tuesday 10 and Wednesday 11 September), Tokyo and Los Angeles (both with press days Wednesday 20 and Thursday 21 November), its more-than-likely 2014 calendar year on-sale date has us pushing it back to the next round of Toyota and Lexus debuts.

We’re rather perplexed, though, by Jim Lentz’s mention of the Scion tC among the 9 models to be revised this year. The audio version of his remarks clearly mention the tC. The current, 2nd-generation tC made its public debut at the 2010 New York Auto Show, and appeared in U.S. dealerships the following October. Thus, the 2013 New York Auto Show (long a favored venue for Scion reveals) could bring a mid-life facelift for the brand’s front-wheel-drive coupe, which, sales-wise, has held up better than this author expected in the face of the far superior and sportier FR-S. Did Lentz, in fact, misspeak when he mentioned the tC, or should we cast aside our beliefs and hopes for at least one, if not two all-new Scion models this year?

Scion’s SEMA Seven for 2011! Booth #20703

October 26, 2011 – Los Angeles, CA – It’s hell week and we’re quickly approaching opening day of the 2011 SEMA Show in Las Vegas. Luckily for Scion, they’re ahead of the game as they have completed all of their project cars in time for this year’s show while others are frantically adding the finishing touches as we speak. Just last night, Scion hosted a sneak preview of their new SEMA Show goodies at the very trendy Kim Sing Theater on Fig which is on the western edge of Chinatown in Los Angeles. This special event brought guests together from local and international locations. Invited media, the builders and a plethora of VIP guests had a chance to rub elbows, share stories and talk about cars while they dined on delicious drinks and hors d’oeuvres. Welcome to the car culture capital of the world!

 

Last year’s Scion Tuner Challenge paid hommage to our nation’s armed forces with an array of special build xB’s. This year, Scion will be showcasing seven projects in which .  four of these cars will be the all-new “Smart-er & Mini-er” iQ (3 of which will be featured in the Tuner Challenge and one trick chop top utility cruiser), two xB’s  a snowboarder’s dream ride & a VIP inspired Scion Canada Tuner Challenge Champ), and lastly one road race ready tC. You’ll be able to take a look at all these rides up close at booth# 20703 located on the northwest section of Central Hall at the Las Vegas Convention Center.

 

Tuner Challenge iQ by Michael Chang

Tuner Challenge iQ by Jon Sibal
 

Tuner Challenge iQ by Tatsu

iQ “Pit Boss” by Cartel

tC Gruppe S by Dynamic

Numeric xB by 686®

More photos can be found here: 10-26-11 Scion SEMA Preview GALLERY
Special thanks goes out to our friends at Scion USA!