The 2013 Toyota, Lexus and Scion “launch list” gets tweaked yet again!

number_9_answer_3_xlargeAnother day, another set of teaser hints and pronouncements over what new or revised vehicles Toyota, Scion and Lexus will introduce during the 2013 calendar year. First, on 11 September 2012, Toyota Division U.S.A. group vice president and general manager Bill Fay predicted that “seven, exciting all-new or updated Toyota and Scion vehicles (will be unveiled) in 2013″. Then, on 3 January 2013, Toyota Motor Sales, U.S.A. President and Chief Executive Officer Jim Lentz stated that “Nine all-new or significantly updated models (will be unveiled)”…Beginning this month with RAV4, followed later this year by the Lexus IS and Scion tC, just to name a few. Now, on the sidelines of the International CES (Consumer Electronics Show) in Las Vegas on Monday 7 January, The Detroit News‘ David Shepardson cites senior vice president for automotive operations at Toyota Motor Sales USA Bob Carter as saying that

Toyota plans 9 new vehicle launches for 2013 — including five for its Toyota brand, one for Scion and three for Lexus, after 12 new or refreshed models in 2012.

Twelve new or refreshed models in 2012? Wasn’t it 19? Well, the 19 for 2012 consisted of 12 Toyotas, 6 Lexus and one Scion, so it seems Carter was only referring to Toyotas. So, if we work from the third set of clues given by a high-ranking Toyota official in less than 4 months, plus our previous sleuthing and that of other pundits, the list would consist of the

Toyota Highlander – All-new 3rd-generation. This time, we’re combining all variants of the Highlander, hybrid and non-hybrid alike, into one entry.

Toyota Tundra – More likely a semi-extensive second mid-life facelift for the current 2nd-generation model, as opposed to an all-new 3rd-gen.

Toyota Corolla – All-new 11th-generation, expected as a sedan only, with the Matrix hatchback variant failing to see a third generation.

Toyota 4Runner – A mid-life refresh to the current 5th-generation model originally launched in September 2009.

Toyota Sequoia – As with the Tundra, an extensive second facelift for the current 2nd-generation model, as opposed to an all-new 3rd-gen. If this is pushed back to the 2014 calendar year, then Toyota was counting hybrid and non-hybrid versions of the Highlander separately after all.

Lexus IS – All-new 3rd-generation, officially confirmed to debut in just over a week at the 2013 Detroit Auto Show.

Lexus GX – A mid-life facelift for the current 2nd-generation that originally debuted in November 2009.

Lexus NX – Believed to debut at one or more of the major fall 2013 auto shows (Frankfurt, Tokyo or Los Angeles), Lexus’ newest model line is a compact crossover SUV smaller than the brand’s most popular model, the RX. Like the latest Toyota RAV4 from whence it’s expected to derive, the NX 200t and NX 300h launch (from public introduction to press preview to on-sale date) will probably encompass two calendar years.

And the Scion? It is interesting to note that Bob Carter is confirming our notion of a single new or refreshed model for the brand for 2013, as opposed to Automotive News‘ insistence on two new models. While Jim Lentz tells us to expect nothing more than a mid-term refresh for the current 2nd-generation tC, is Scion really going to celebrate it’s 10th anniversary only with something so anticlimactic? Or did he misspeak, leaving us to hold out hope for a new-generation 5-door hatchback instead? Well, if Scion once misidentified the FR-S manual transmission code on its press preview materials, perhaps they also erred in identifying their big news for 2013.

Besides reporting Bob Carter’s clues regarding the 9 new models for this year, David Shepardson also obtained the first official confirmation we’ve seen that

…the new (Furia) concept Toyota will show at the North American International Auto Show will be the basis — at least in part — for the new Corolla…

“You’ll see the concept of the Corolla,” Carter said, saying it will have “some of the elements” of what the new Corolla will look like. “We’re looking at styling of the vehicle in a way for the youth of today. Corolla has always been a youth car.”

Ummm…did he really say that with a straight face?

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One thought on “The 2013 Toyota, Lexus and Scion “launch list” gets tweaked yet again!

  1. The Toyota Brings Strong Momentum to New Year news release includes this sentence:

    In the coming year (2013), Toyota plans to debut nine new or updated products, including the all-new Toyota RAV4 and Corolla, as well as the Scion tC.

    Thus, it seems that RAV4 counts for 2013 after all, and this is the second Toyota news release specifically citing a Scion tC mid-life refresh. This author still thinks we should keep an eye out on the New York Auto Show press conferences, for perhaps whatever succeeds the aging Scion xB and xD will be previewed in concept form

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