7 or 9? The other 2 new Toyota…er…Lexus models for 2014

AddSlipsBack in 17 November 2010, a Toyota RAV4 press release concluded by informing us, in an almost throwaway fashion, that “by the end of 2012, Toyota will add seven all new (not next-generation) hybrid models to its portfolio”. We scrambled to figure out what they were, and 2 days later, the first of our Informed Speculation stories was posted. Right about that same time, our co-editor Flipside909 stumbled upon a Yahoo News/AFP story stating that Toyota would, in fact, release 11 new hybrids by the end of calendar year 2012. This was confirmed by Automotive News‘ Hans Greimel on 22 November 2010, and, the next day, our sequel Informed Speculation story appeared.

Flash forward just over 2 years, and history repeats, in a manner of speaking. On 11 September 2012, a Toyota USA news release announcing a new ad and communications tagline cited Toyota Division group vice president and general manager Bill Fay’s prediction that “seven, exciting all-new or updated Toyota and Scion vehicles (will be unveiled) in 2013. We deliberately waited to comment on this until after the November/December 2012 Los Angeles Auto Show (the last major show of the 2012 calendar year), and the resulting story was our first for 2013. Two days later, another Toyota USA Newsroom press release, the December 2012 and Year-End Sales Conference Call Notes, revised this to

Nine all-new or significantly updated models…Beginning this month with RAV4, followed later this year by the Lexus IS and Scion tC, just to name a few

in the words of Toyota Motor Sales, U.S.A. President and Chief Executive Officer Jim Lentz.

So, what are the two extra models? Jim Lentz made it crystal-clear that one of them is the new, 3rd-generation Lexus IS, which will debut in a little over a week. Rather than get into particulars here, we refer you to the Front Page of the my.IS website, where yours truly has been writing, and will continue to do so, on what we know so far in advance of the 15 January 2013 reveal. The other is, we predict, the Lexus GX mid-life facelift, given that the brand’s mid-range SUV usually marches in lockstep with its Toyota 4Runner sibling, and that one is widely believed to receive its own refresh later this year. That GX facelift should make it the latest Lexus to receive the trademark spindle grille.

And what about Lexus’ upcoming compact crossover NX line? While it is believed to see the light of day at one or more of the major 2013 fall auto shows, namely Frankfurt (press days Tuesday 10 and Wednesday 11 September), Tokyo and Los Angeles (both with press days Wednesday 20 and Thursday 21 November), its more-than-likely 2014 calendar year on-sale date has us pushing it back to the next round of Toyota and Lexus debuts.

We’re rather perplexed, though, by Jim Lentz’s mention of the Scion tC among the 9 models to be revised this year. The audio version of his remarks clearly mention the tC. The current, 2nd-generation tC made its public debut at the 2010 New York Auto Show, and appeared in U.S. dealerships the following October. Thus, the 2013 New York Auto Show (long a favored venue for Scion reveals) could bring a mid-life facelift for the brand’s front-wheel-drive coupe, which, sales-wise, has held up better than this author expected in the face of the far superior and sportier FR-S. Did Lentz, in fact, misspeak when he mentioned the tC, or should we cast aside our beliefs and hopes for at least one, if not two all-new Scion models this year?

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One thought on “7 or 9? The other 2 new Toyota…er…Lexus models for 2014

  1. Pingback: The 2013 Toyota, Lexus and Scion “launch list” gets tweaked yet again! | Kaizen Factor

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